90th Anniversary Celebration

2013 marked the 90th Anniversary year of the founding of Maurice Sporting Goods.

We've been in business for over nine decades so there's a lot to celebrate! As always, our year started with the National Sales Meeting held in January. The year 2013, of course, was more than special. Our theme was "Honor the Past. Win the Future.", so in keeping with this theme, we proudly present our 90th Anniversary Celebration video which takes a look into the company's past, present and future through the experiences of family members and key associates.


JANUARY: Maurice Sporting Goods National Sales Meeting was held January 23-27, 2013 at the Hyatt Regency O'Hare in Rosemont, Illinois. "NSM" is a chance for our field representatives to gather with corporate associates and vendors from around the country to share, to learn and to reflect on the past year. NSM includes nearly a week of intense training including rookie, district and account seminars, sales management seminars, vendor presentations from companies such as Rapala and SuperFly, and customer presentations from companies such as Walmart, Kmart and others. A highlight is always the vendor rotations where field reps and associates hear about all the new products from nearly 70 vendors of sporting goods and related products.

As always, generous banquets, dinners and lunches provided an opportunity to reflect on the successes of the past year, but this year, the company's entire 90 year history, documented in the 90th Anniversary video presentation above, was debutted to a receptive and appreciative audience. "Million Dollar" awards and Service awards are always exciting and acceptance speeches heart-felt. But then after honoring the past, it's right on to winning the future. In the Maurice tradition that means always focusing on the customer's needs, responding to them and making things happen.

The spirit of the week was summed up simply by Andrew Gordon, Chief Operating Officer, "We're 90 years old, and we're just getting started!"

Maurice sporting Goods Associates at NSM
Awards at Maurice Sporting Goods' NSM
Maurice Cares check being presented to The Fish America Foundation
Awards at Maurice Sporting Goods' NSM

MARCH: The Maurice Cares Make a Difference Day T-shirt Design Contest ran through the month of March with designs being submitted by associates and their family members from around the country. The winning design was submitted by Sr. Web Designer, Lori E. from Maurice's corporate office. The new design will be worn by over 700 associates this July during our 6th annual Make a Difference Day volunteer day.

Make A Difference Day winning Tshirt design

APRIL: Earth Day Commemorative Tree Planting - It was cold, rainy and snowing (in Chicago where anything is possible) on April 19, when all associates of the corporate office gathered outside for our 90th Anniversary Commemorative Tree Planting. A beautiful Armstrong Maple tree was planted, and a commemorative plaque unveiled (see below). Jory Katlin, President and CEO and Michael Olshansky, CTO, shared their thoughts about the significance of 90 years, the hard work that it took by so many exceptional people to get to this day, and how proud and amazed their grandfather, Maurice Olshansky, would be. Warm wishes and appreciation were shared and received by all.

Earth Day 90th Anniversary Commemorative Tree Planting

Earth Day 90th Anniversary Commemorative Plaque

JULY: Annual Make A Defference Day all-company volunteer day

SEPTEMBER: Maurice Associates and Families Fall Outdoor 90th Anniversary Party

NOVEMBER: 90th Anniversary Trivia Bingo, prizes and awards!


DECEMBER: 90th Anniversary End of Year Celebration & Events Recap